In an era where convenience reigns supreme, eat! is leading the charge in revolutionizing the way we access farm-fresh produce. Market correspondent Gillian Ferguson delves into this groundbreaking initiative, bringing you the inside scoop from the bustling LA River Farmers Market in Chinatown.
eat!, a direct-to-consumer digital platform for farmers, is changing the game for food enthusiasts and health-conscious consumers alike. Gillian Ferguson catches up with Isabel Thottam and Elizabeth Bowen, the masterminds behind eat!, as they unveil their vision to make ordering produce easier than ever before.
Operating out of five different farmers’ markets, including the iconic LA River market, eat! caters to those unable to shop in person due to physical limitations, lack of transportation, or conflicting commitments. With a seamless online ordering system, customers can browse through a diverse range of vendors, including local favorites like JG Berries, Ari’s Gourmet Food, and Out of Thin Air.
But the convenience doesn’t end there. eat! ensures that your farm-fresh goodies are just a click away by offering deliveries within a 20-mile radius of your preferred market. Plus, for those utilizing EBT, online ordering is a breeze, with the added benefit of receiving a market match upon in-person pickup.
Among the farmers participating in eat! is Rick Dominguez of Rick’s Produce, a true pioneer in the industry. Specializing in avocados and citrus, Rick’s farm in Fallbrook, northern San Diego County, boasts a rich history of resilience and innovation. From weathering the storm of the 2007 economic crash to embracing online ordering, Rick is a testament to the power of adaptability and passion for farming.
So, whether you’re craving the tangy zest of Meyer lemons, the vibrant hues of blood oranges, or the creamy goodness of avocados, eat! has you covered. Join the movement and experience the convenience of farm-fresh produce delivered right to your doorstep.
